In a blog written about a year ago I praised Ugly Christmas sweaters, stating how they're a hot seller during the Christmas season. To illustrate this point further, I even told the true story of being accosted by a fellow Goodwill shopper who asked me if I'd seen any good Christmas sweaters in the store's racks? Well things apparently have changed in the year since I wrote that enthusiastic opinion, because this year my ugly Christmas sweater sales absolutely STINK, STANK, STUNK! Part of the problem is the growing popularity in selling these holiday sweaters. Check out this recent article I found:
Christmas Sweaters: the Uglier, the Better!
Ugly Christmas sweaters are creating a small pre-holiday financial boon for thrift stores nationwide. And here in Reno they are flying off the racks.
"We collect them year round, because the real ones from the 80's are hard to find," says Kendra Crosby of Junkee Clothing Exchange in Reno. "We have pickers who find them for us in Los Angeles and send them here. And to keep up with the demand, we even buy plain sweaters we find and decorate them ourselves."
"I'm looking for a really ugly one," said Kelly Case, as she leafed through the racks. "It's a contest and so I've picked out two and am seeing which one will be the one here." She was considering two 80's era sweaters with holiday scenes. And then she settled on one with a three dimensional stuffed bear and a Christmas tree on it. "This is it!" she said happy to pay the $20 price for it.
And across town at the Assistance League of Reno's Thrift Store on Vassar, there are Christmas sweaters and even sequined evening jackets they can hardly keep in stock.
"The end of October and the first week in November we went through at least a rack and a half of them," said Helga Miller who is the Chair of the Thrift Store. "They are really popular and we have a lot of them."
See what I mean? Even the thrift stores are getting in on the act! Just like this Reno thrift store, my local Goodwill store also displayed their numerous ugly Christmas sweaters on a prominent rack in the middle of the store. But along with that special display came special prices. Most were priced at around ten dollars-way higher then your average ratty GW sweater found in the regular racks. I hate to admit it, but even the Dude got swept up in this ugly Christmas sweater gold rush. I bought several of those overpriced GW sweaters, hoping to at least triple my money during the holiday buying season. But it was not to be! Out of four sweaters I posted on eBay, only one sold. It received a single bid of $20 bucks! That was hardly the return I was looking for. Fearing that I would get stuck with the rest, I sold the remaining sweaters in one collective lot for $30, barley breaking even on my investment. My only conclusion-there are just too many sweaters available for sale, causing prices to drop. The old supply and demand theory works even with ugly Christmas sweaters!
Which is why I've changed my mind. From now on, I plan to exercise extreme caution when considering ugly Christmas sweaters. Any future purchases will be strictly sweaters that have actual blinking lights and tinsel intertwined in the fabric. I am only half kidding-the more outrageous the sweater, the better the chance you 'll have in making any serious money from it!
Of course, this is just one man's opinion. Maybe other folks have had a different experience? If you sold any ugly Christmas sweaters I'd be interested in knowing how you did? Maybe you agree with me or maybe you made a ton of money. If enough folks tell me they made lot's of money with ugly Christmas sweaters.....I'll retract my retraction!!!
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